Steve Heroux, Founder of The Sales Collective, is a trailblazer in sales and sales leadership and is proudly earning the title of The Sales Contrarian (also the name of his next book coming out in February). Defying outdated tactics, Steve champions a bold, modern approach that prioritizes personalized, adaptive, customized training to empower salespeople to excel. A rising star on the speaking circuit, he inspires organizations to break free from antiquated methods, fostering innovation and individuality in sales development. Steve’s vision is transforming the sales profession, guiding leaders and teams toward a future defined by innovation, authenticity, and lasting success.
“Letting Go of the Vine” is a concept we all know—leaders must delegate to empower their teams and drive growth. Nowhere is this more critical than in founder-led sales organizations. Too often, founders resist relinquishing control, believing, “They can’t do it as well as I can.” This mindset stifles scalability, turning them into bottlenecks that hinder their team’s development.
True delegation isn’t just offloading tasks—it’s about trust, ownership, and clear direction. When visionaries let go, they free themselves to focus on strategic growth, allowing their sales teams to thrive and the organization to scale effectively. This transformative session redefines delegation. You’ll discover a powerful, strategic approach to letting go—instilling trust, ownership, and innovation to unlock scalable growth and take your organization to the next level.
Key Takeaways:
Sales Playbook Mastery: Anyone can build a sales playbook; the real challenge is gaining adoption, implementation, and consistent utilization of your hard work.
Sunflower Leadership: Learn how to foster growth, inspiration, and development by treating your people like sunflowers—not mushrooms.
Cultural Pitfalls & Myths: Eliminate toxic practices like arbitrary quotas and poorly designed compensation plans that erode confidence and stunt potential.
Traditional sales training often follows a “one-size-fits-all” formula—treating every salesperson as if they learn, grow, and succeed in the same way. Sure, it might create a common language, but it completely misses the mark on what truly drives long-term performance: empowering salespeople to think, adapt, and sell on their own. The reality? A shocking 75% of all sales training dollars go to waste, and the old-school “watch me and learn” method is a guaranteed formula for failure.
It’s time to break the cycle and embrace a smarter, more effective way to build unstoppable sales teams. This game-changing workshop flips the script. You’ll discover a fresh, highly effective method to develop salespeople based on their unique strengths—equipping them with the precise skills they need to fuel your company’s next stage of growth.
Key Takeaways:
Motivate with The Platinum Rule: Engage your sales team by treating them the way they want to be treated, not the way you want to be treated.
Speak Their Language: Discover and leverage the three “love languages” of salespeople to connect, inspire, and drive results.
Harness the Power of Sales DNA: Identify the specific skills, behaviors, and processes each salesperson needs to succeed.