Know Your Number: The Simple Math of B2B Marketing & Sales ROI. How to Make Strategic Marketing & Sales Investments.

A simple step by step process to get sober about what’s working and what’s not in Marketing & Sales. This session walks you through a simple, step-by-step process to assess your current efforts, eliminate guesswork, and turn your scorecard into a powerful decision-making tool. No MBA required—just practical, actionable insights you can implement immediately.

Key Takeaways

• • A straightforward methodology to measure and optimize Marketing & Sales performance, so strategy selection makes sense!
  • How to create a Marketing & Sales scorecard with meaningful, actionable numbers that guide smart business decisions instead of vanity metrics.
  • A powerful diagnostic tool that helps you quickly identify weak spots, refine your approach, and gain the traction you need to get off the Marketing & Sales Rollercoaster.

Know Your Number: The Simple Math of B2B Marketing & Sales ROI. How to Make Strategic Marketing & Sales Investments.

Key Takeaways:

• • A simple, easy-to-use formula to calculate your Marketing & Sales ROI without spreadsheets or complex analytics. It’s how we decided to sponsor this conference!
  • The one key number that instantly reveals whether your Marketing & Sales investments are driving real profit—or just burning cash.
  • How to use this number as a strategic tool to make sure every dollar is invested thoughtfully.