Ben Tagoe

Objective Management

Ben Tagoe is the CEO of Objective Management Group (OMG), the industry leader in sales skills assessments. CROs and sales leaders love working with OMG because its sales talent assessments help them avoid costly bad hires. In 2022, Ben raised private equity capital to acquire Objective Management Group from its founder, Dave Kurlan, a best-selling author and sales development industry pioneer.

Drawing on the 2,000 companies OMG works with each year, Ben frequently speaks on best practices for sales hiring and development.

Sessions

How to Hire the Right Salespeople for the Right Seats – Avoid Costly Mistakes and Build a Stronger Sales Team

Leaders are trained to think of Sales as the Revenue Engine for their companies, but in fact it’s a hidden cost center. Companies that avoid the sales hiring cost trap follow many of the practices we already know as EOS leaders. Come hear best practices from the 2,000 companies that Objective Management Group works with each year to ensure each sales hire you make is the right one.

Key Takeaways:

    • The True Cost of a Bad Sales Hire – A poor sales hire doesn’t just impact revenue—it drains time, morale, and resources. Learn how to quantify the hidden costs and avoid expensive hiring mistakes.
    • How to Determine if Your Sales Candidates GWC® Your Role – Discover a proven framework to assess whether a candidate Gets it, Wants it, and has the Capacity to succeed in your sales role.
    • Using EOS® Tools to Make the Right Sales Hire – Leverage the same proven EOS principles you already trust to create a repeatable, data-driven hiring process that ensures every sales hire is a strong fit for your organization.

Choose Your Experience

IN-PERSON

USD $1,795* SOLD OUT!

Bonus:
30-Days of On-Demand Access: $200 Access post-event: $249

Virtual

USD $1,795*

Bonus:
30-Days of On-Demand Access: $200 Access post-event: $249