With Sessions Presented By
Kyle Mealy
Next Level Revenue
Bio
Kyle Mealy is a passionate leader, teacher, and Fractional Chief Revenue Officer who helps entrepreneurial businesses unlock their potential. Known for his energy, humor, and storytelling, Kyle captivates audiences and inspires action. With a proven track record of driving significant revenue growth, he specializes in helping businesses achieve exceptional results. Based in Oconomowoc, Wisconsin, Kyle enjoys life with his wife, daughter, and son. Outside work, he loves cooking, teaching his kids karate, and leading his non-profit, Second Gear Group.
Know Your Number: The Simple Math of B2B Marketing & Sales ROI. How to Make Strategic Marketing & Sales Investments.
A simple step by step process to get sober about what’s working and what’s not in Marketing & Sales. This session walks you through a simple, step-by-step process to assess your current efforts, eliminate guesswork, and turn your scorecard into a powerful decision-making tool. No MBA required—just practical, actionable insights you can implement immediately.
Know Your Number: The Simple Math of B2B Marketing & Sales ROI. How to Make Strategic Marketing & Sales Investments.
Are you wondering if your Marketing & Sales efforts are truly paying off? Overwhelmed by complex ways of measuring ROI and just want a straightforward answer? In this session, we’ll break down a simple, profit-focused formula to calculate your ROI in B2B Marketing & Sales (No Spreadsheets required!)
Alongside Featured Speakers
Gino Wickman
Creator of EOS & Author of Traction
Bio
Based on his years of real-world experience, Gino created the Entrepreneurial Operating System® (EOS®). He is the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, which has sold over 1 million copies, and five other books in the Traction Library.
James Clear
Author of Atomic Habits
Bio
James Clear is a writer and speaker focused on habits, decision-making, and continuous improvement. He is the author of the #1 New York Times bestseller, Atomic Habits. The book has sold over 20 million copies worldwide and has been translated into over 60 languages.
Alison Levine
Author of On the Edge
Bio
Alison Levine has climbed the highest peak on every continent, skied across the Arctic Circle, and followed a remote route across west Antarctica to the South Pole. She also spent four years as an adjunct professor at West Point and now serves on the board and faculty of the Thayer Leader Development Group there. Levine's leadership and humanitarian efforts have been featured in documentaries, inspiring keynote speeches, and her New York Times best-seller, On the Edge.
Judi Holler
Emcee
Bio
Judi Holler is a fire starter, an energy shifter, and the ultimate hype woman on a mission to help people fear less and
self-express. Her work is inspired by the electrifying spontaneity of her professional improv training as an alumnus of
Second City’s Conservatory in Chicago, her experience with spoken word poetry, and her 15-year award-winning career
in hospitality sales and marketing. She fuses all three together for a refreshing and entertaining perspective on life
and work beyond fear.
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